API - Play Must Stay Campaign
All of us at Wicksteed Playgrounds are fully behind the Association of Play Industries (API) new campaign ‘Play Must Stay’. The benefits of outdoor play and fresh air are clear and its imperative that todays children are given the opportunity to play outside wherever possible.
Play Must Stay
New research shows that parents are worried about the shift from outdoor play to indoor screen time and the vast majority of parents say that playgrounds are vital in getting children outdoors and active again.
A survey* of 1111 parents with children aged between 2 and 12 has found that 9 out of 10 parents who were not close to a playground said that having access would make their child play outside more.
Of those with access to a playground, 61% said it does make their child play outside more and over half (53%) of parents said more access to playgrounds would make their child more active.
The research was carried out by Mumsnet – the UK’s biggest website for parents – and commissioned by the Association of Play Industries (API). It asked parents about their children’s outdoor play and indoor screen time habits and revealed their growing concerns over children’s activity levels and the shift from outdoor play to indoor screen time.
Almost half of them said that their child prefers screen time over other activities and almost half of those surveyed said they find it difficult to persuade their child to leave their screen. 69% of parents of 10 to 12-year-olds said their children preferred screen time over other activities.
“Children are being ‘pulled’ indoors by screens and ‘pushed’ away from outdoor play because of the alarming and continued decline in public playgrounds,” said Mark Hardy, API Chair. “They are experiencing a childhood where time spent playing and being active is negligible compared to previous generations.
“The overwhelming majority of UK children live in urban areas. For these children, and particularly those in the most disadvantaged areas, public playgrounds are their only chance for outdoor play.
“We are in danger of leaving entire communities without anywhere for children to play. Couple this with the dominance of digital culture and the strong inducement it creates for children to stay indoors – inactive and alone for hours – children are facing a crisis with dire consequences for their mental and physical health.”
Over one third (35%) of parents have experienced the closure or neglect of their local playground and of those with a local playground only 13% overall said they would be happy for their child to play there unsupervised.
The association’s campaign – Play Must Stay – launched today and is calling for urgent and sustained investment in public play provision. It is also supporting the Children First Alliance in their call for a dedicated Cabinet Minister for Children & Young People to put children at the heart of politics and help drive investment in community playgrounds.
“With ever-shrinking opportunities for children to play outdoors, public playgrounds play a crucial role in improving children’s movement levels and, in turn, their physical and mental health,” continued Mark.
“Playgrounds are not a luxury. They provide a uniquely safe, traffic-free environment in and around our towns and cities and for millions of children they are essential to their current and future health. For policymakers, the funding of public playgrounds should be a priority because they are both prevention and cure; playgrounds fulfil a unique role in improving children’s movement, social interaction, fitness and physical and mental health.
“As a resource to improve children’s health – through movement and outdoor play – the role of public playgrounds should not be under-estimated. For a relatively modest investment now the health of children could benefit greatly for years to come. Policy should reflect the reality which is that, in a heavily urbanised and digitally dominated society, public playgrounds really do matter and play must stay.”
*Survey of 1,111 UK Mumsnet users with a child aged between 2 and 12 between 21st March and 2nd April 2019. The data is not weighted.